Identifying a clientele of hillwalkers and tourists, as well as a local community and residents of nearby affluent afeas, we endeavoured to create a dining experience to cater for both markets. As a refurbishment project, we worked within the limitations of the existing premises which was originally a bar and lounge.
In order to maximise potential and increase trade, The Wild Boar Gastropub opens from morning as a cafe through to lunch and afternoon teas, on till evening. As such, we used a painted backbar and panelling to ease the transition from cafe to pub. Careful visual merchansiding of food and drink in the backbar merge both. Pale colours and the use of mirrors give brightness and light to the space, important to attract a daytime trade. Black and white artwork decorates the walls, and a commissioned work of a Wild Boar is also used in the logo, creatively directed by fineline design.
In order to maximise potential and increase trade, The Wild Boar Gastropub opens from morning as a cafe through to lunch and afternoon teas, on till evening. As such, we used a painted backbar and panelling to ease the transition from cafe to pub. Careful visual merchansiding of food and drink in the backbar merge both. Pale colours and the use of mirrors give brightness and light to the space, important to attract a daytime trade. Black and white artwork decorates the walls, and a commissioned work of a Wild Boar is also used in the logo, creatively directed by fineline design.The adjoining Box Tree Restaurant offers a bistro dining experience. A slight 'highland' theme was adopted using grey linen wallpaper and a mix of tartans and leathers. The scheme is warm and textured with scatter cushions for added cosiness. Custom made natural fibre lamps shades give an atmospheric glow and antler lighting compliments the theme. 
The light and activity from the open kitchen is screened with a display cabinet filled with wines, chutneys and preserves. A feature seating unit in the centre of the floor gives privacy and intimacy to diners, at the same time breaking up the floor space. Locally sourced black and white photography of the surrounding countryside works well alongside the black and white artwork.
The light and activity from the open kitchen is screened with a display cabinet filled with wines, chutneys and preserves. A feature seating unit in the centre of the floor gives privacy and intimacy to diners, at the same time breaking up the floor space. Locally sourced black and white photography of the surrounding countryside works well alongside the black and white artwork.Crucial to this project was using the exterior to advertise that the premises had changed owners and had indeed been refurbished. Traditional drop-arm awnings draw attention to the entrance integrating the new logos and signage. French wall lights give an enticing glow and extensive planting soften the exterior. Parisian cafe furniture was chosen both for comfort and aesthetic.
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